NHTSA Uses Influencer to Promote Vehicle Safety Tech
On May 17, 2021, the National Highway Traffic Safety Administration (NHTSA), under the U.S. Department of Transportation, debuted a series of videos that feature YouTube personality, Jason Fenske. His channel, Engineering Explained, has more than three million subscribers. The federal agency wants to get the word out to the public about the potentially lifesaving features that are now available. The hope is that when a consumer is in the market for a new vehicle, they will prioritize these driver assistance systems that are available as either standard equipment or upgrade options in many new vehicles.
One NHTSA official explained that widespread public understanding of the advanced driver safety technologies and what they can and cannot do to assist the driver is crucial to the safety of America’s highways. Employing a YouTube personality with a large following may get the message out more effectively, especially to younger people, who get so much of their news and information from YouTube channels.
Spreading Information Via YouTube
Jason Fenske is a mechanical engineer who uses his Engineering Explained channel to inform consumers on issues related to automobiles and how they work. He will be hosting five brief videos for the NHTSA. The videos will provide viewers with information about the following advanced vehicle safety features:
- Rear automatic braking
- Automatic high beam headlights
- Blindspot warning and intervention
- Lane-keeping assistance
- Forward collision warning
- Pedestrian automatic emergency braking
The videos will run on the USDOTNHTSA YouTube channel as well as on the NHTSA’s website.
Watch the YouTube video. Below is one of the new videos. In this clip, Jason Fenske discusses rear automatic braking systems.
NHTSA Not New to Social Media
The new videos expand on the federal agency’s organic campaign that was promoted on social media last year called “Your Car Needs You.” The Jason Fenske videos are part of a digital media budget that is funded through the federal agency and will run through September 29, 2021.
In addition to promoting vehicle safety campaigns, the NHTSA continually evaluates crash avoidance technologies and other safety systems with the goal of preventing accidents. The agency has widespread enforcement authority and intends to act immediately if a safety risk is identified. The NHTSA would like to build a comprehensive safe-systems approach wherein everyone (auto manufacturers, designers, and drivers) shares a role in making the U.S. roads safer.
NHTSA Promotes Automatic Emergency Braking
This is not the only arena in which the agency is taking a prominent role in promoting vehicle safety technology. Their five-star safety rating, which automakers want to achieve because the designation helps with sales, has been used to urge manufacturers to include automatic emergency braking (AEB) systems as standard equipment on new vehicles. As this article explains, actions from the NHTSA related to awarding the five-star rating were key in getting many manufacturers to include this safety feature well ahead of the target date.
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