BART Expanded Youth Discount is Cost Effective for Teens
Young people are going crazy at the sight of the new and improved teen discounts Bay Area Rapid Transit (BART) offers. In the first month that the discount was released, the number of people who took advantage of the deal skyrocketed past all expectations. In January, there was a 200% increase in the percentage of registered teens.
Young Commuters Are Overjoyed by the Recent Changes
Before the expansion of the youth program, children who relied on BART for day-to-day transportation faced some undeniable inconveniences. Several teens have reported that the age expansion for the new youth discount has allowed them to save money for their own automobiles, school supplies, and more. Others have just expressed their delight in having a little extra money.
As of January 1, 2018, teens ages 18 years or younger qualify for a 50 percent discount on BART tickets. Before the new year, the discount was only eligible for those between the ages of 5 – 12 and was a 62.5% price reduction. Lowering the discounted price allowed the agency to extend the discount to a more significant proportion of riders.
In January 2017, the number of rides where the youth discount was used did not exceed 35,847. Exactly one year later, the rate jumped all the way up to 109,325 total rides. This extreme jump in numbers was reported from data gathered by BART officials.
BART Makes Commuting Easy For Long-Distance Teen Travelers
The program isn’t all peaches and cream, as all good things come at a cost: in this instance, a whopping value of $4 million will be lost for the district. However, this is the sacrifice that BART is willing to make to encourage young riders to pay instead of hopping the fare gates.
Long-distance riders can save big bucks by hopping on board with this program – saving hundreds or even thousands of dollars, depending on the frequency and length of their travels. This new policy aligns BART with most other local transit districts working to compensate for the rising financial crisis of the Bay Area.
BART has a full schedule over the next few months, with more than 30 outreach events to educate youth riders from all over the area about the refined program. In addition, they plan on meeting school superintendents to inform all faculty to spread the word to their students, who could be positively impacted by this discount.
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